2K have announced that they will be sponsoring Friday Night Live, a basketball program for Indigenous youth. The first of these programs will be held this friday at the National Centre for Indigenous Excellence in Sydney.
While basketball training and 3-on-3 competitions promise to be the highlight, Friday Night Live isn’t just about shooting hoops. They also focus on personal development, life skills and cultural well-being.
The first of the 2K-sponsored workshops will take place on Friday, 29th of July, at the NCIE in Redfern. The sponsorship arrangement will allow the Centre to hold bigger, more frequent workshops for the local community.
With the inclusion of the Boomers in the next NBA 2K game and together with the Friday Night Live program, it shows a tremendous amount of engagement with local basketball fans, whether they do it on the court or on their couch.
NCIE CEO Kirstie Parker has said that the centre is delighted to be working with 2K on the program. “Their sponsorship of the “Friday Night Live” program means we can host more young people, put on more workshops and – of course – we can now play NBA 2K in our very own Gaming Lounge!”
NBA 2k17 is the next basketball game for 2K, and is due for release in the middle of September. The game will feature the Boomers for the first time and is a sign 2K want to make a direct connection with Australian fans.